Behind every milestone is a leadership team with the vision to see what’s next and the skill to get us there.
Their talent isn’t just in managing brands—it’s in recognizing potential and clearing the way for our entire global community to shine.

Abe Brach
Founder & CEO
Abraham Brach is an entrepreneur and the founder of Lifepro, a global wellness brand serving millions. His journey began by selling products while studying abroad and has evolved into a passion for building teams and communities.
Based in New Jersey with his wife and children, Abe stays active through fitness and remains dedicated to creating products that improve everyday life.
Joel Gottehrer
Co-Founder & COO
Joel Gottehrer builds the high-performance systems and teams that turn brand visions into scalable reality. His focus on operational excellence and leadership development helps drive value across a diverse portfolio.
A family man at heart, Joel is equally passionate about his own self-development and empowering others to grow through entrepreneurship.


Minesh Joseph
Chief Financial Officer

Levy Hartman
DOO

Matt Jozwiakowski
VP of Marketing

Cassandra Duggan
Global HR Director

Isaac Grunwald
Director of Ecommerce & Sales

Joseph Freedman
Head of Product Development
