Chai Vision is a brand-building company with a point of view. We don’t launch products. We build category leaders, with the conviction that the best consumer brands earn their position through real results, real trust, and real community.
We started in DTC, proved the model, and we’re now scaling into a global, omnichannel company building the next household name brands.
Our Vision
We’re building toward a global, omnichannel platform by doing a small number of things exceptionally well: world-class creative, obsessive customer experience, retail dominance across Amazon, Walmart, DTC, and beyond, and community that earns loyalty for life.
Nurturing Better Lives
One Product At a Time
We’ve improved over 3 million lives across our portfolio of brands. Every decision we make — in product, in marketing, in customer service — comes back to one question: does this earn more trust, or does it spend it?
Core Values
We call it OPTICS. Six values that shape how we make decisions, give feedback, and hold each other accountable. Every single day.
Ownership
We step up without being asked. Own it, fix it, make it better.
People First
Employees are partners. Customers are long-term relationships
Transparent
No politics. No guessing games. We say what is true, early.
Insight-Led
We know the facts and use the numbers. Opinions don’t scale — data does.
Collaborative
No silos. Shared goals. We solve together, not in isolation.
Strategic
We think ahead and focus on what matters. We don’t chase trends.
Where Every
Voice Matters
“What I appreciate most about this team is that we come from different places, cultures, and beliefs — yet we work toward something shared. There’s respect here. There’s care. There’s a willingness to show up for one another.”
Abe Brach
Founder & CEO
